Through education, legislation, and most importantly—parental action—National Action Against Obesity works independently and as a consultancy to reverse the obesity epidemic by eliminating disease- and obesity-accelerators from the food supply; barring junk food from child care centers, preschools, and schools; and eradicating Secondhand Obesity™ (obesity handed down from one generation to the next, as well as from citizen to citizen); while encouraging exercise across all ages. Success relies upon wholly re-imagining what the U.S. population considers “normal” food consumption and “normal” exercise. When the majority is overweight, America cannot be normal.